Search Marketing involves increasing a web site’s visibility across major search engines and directories through a combination of search engine optimisation and paid search advertising – in other words, it is about how easily your target consumers can find you when they are searching for your products and services on the Internet.
In order to optimise sites for return on investment, PMZ Marketing obtains ROI metrics from clients including:
This will allow PMZ Marketing to fine tune activity to focus on the client’s bottom-line; factors affecting ROI include:
A good bid management tool with ROI optimisation can easily adjust paid search advertising according to client CPA (cost per acquisition) goals. PMZ Marketing will recommend specific bid management software (where required) so we can set maximum bids in line with CPA goals.
How to Make your Customer Database your Best Friend
25/10/2010
small business, target markets, customer list, recency-frequency-monetary, marketing tips, business development, customer database, customer information, database segmentation, segmentation